1. The equity of the manufacturer in the industry is based on the number of inquiries for distributing its product. TRUE OR FALSE? Explain your answer.
2. In screening channel members, there should be the ability to adhere to level and type of support that can be provided by the manufacturer. TRUE OR FALSE? Explain your answer.
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Answer:
False. The equity of a manufacturer in the industry is not solely based on the number of inquiries for distributing its product. While inquiries may be a reflection of interest in the product, there are many other factors that can affect the equity of a manufacturer, such as the quality and reliability of the product, customer service, marketing and branding, and reputation in the industry.
True. In screening channel members, it is important to ensure that they have the ability to adhere to the level and type of support that can be provided by the manufacturer. This means that the manufacturer should evaluate potential channel members based on their resources, capabilities, and alignment with the manufacturer's goals and values. By selecting channel members that are a good fit, the manufacturer can ensure that the distribution process is efficient, effective, and consistent with their brand and image.