1,What could have happened if Nescafe did not tie up with a digital marketing group?
2. If you are in MRM's side, what will be your promotion strategy? (5pts)
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1,What could have happened if Nescafe did not tie up with a digital marketing group?
2. If you are in MRM's side, what will be your promotion strategy? (5pts)
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Answer:
1.
- Nescafe sales declined.
- Possible bankruptcy
- Phased out product.
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