A. Testimonial
B. Bandwagon
C. Transfer
D. Name calling
E. Glittering Generalities G. Loaded words
F. Plain Folks
1. Persuades to follow the crowd to convey a message necessarily associated with them.
2. Creates fear and arouses prejudice by using negative words.
3. Convinces the audience that the spokesperson is from humble origins, someone they
can trust and who has their interest at heart.
4. Associates a respected person or someone with experience to endorse the product.
5. Sweeping statements that is usually come in slogans or simple catch phrases.
6. You are attracted to use a product because of the use of words like love, peace, war,
and hope.
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Answer:
1. B
2. D
3. F
4. A
5. E
6. E
Explanation: