as a marketer,which of the two should be given more emphasis,strategies or tactics?why?
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as a marketer,which of the two should be given more emphasis,strategies or tactics?why?
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Answer:
Step-by-step explanation:
Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.
The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.