As with any new technology, the use of these in the classroom faced resistance and limitations that set a pattern for inclusion of advancements even in today’s educational world. Which of the following are the early contributors to this new form of mass media and played a role in affecting world political views and religious beliefs as well as in educational setting?
A. Media and Radio C. Audio visual and Media
B. Radio and television D. Audio visual and Television
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Answer:
1.Identify four roles the media performs in our society.
2.Recognize events that affected the adoption of mass media.
3.Explain how different technological transitions have shaped media industries
Explanation:
In 2010, Americans could turn on their television and find 24-hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on demand from cable providers or television and video available online for streaming or downloading. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions (State of the Media, 2004) (Bilton, 2007). A University of California, San Diego study claimed that U.S. households consumed a total of approximately 3.6 zettabytes of information in 2008—the digital equivalent of a 7-foot high stack of books covering the entire United States—a 350 percent increase since 1980 (Ramsey, 2009). Americans are exposed to media in taxicabs and buses, in classrooms and doctors’ offices, on highways, and in airplanes. We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today.
What Does Media Do for Us?
Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers disillusioned by the grimness of the Industrial Revolution found themselves drawn into fantastic worlds of fairies and other fictitious beings. In the first decade of the 21st century, American television viewers could peek in on a conflicted Texas high school football team in Friday Night Lights; the violence-plagued drug trade in Baltimore in The Wire; a 1960s-Manhattan ad agency in Mad Men; or the last surviving band of humans in a distant, miserable future in Battlestar Galactica. Through bringing us stories of all kinds, media has the power to take us away from ourselves.