B. You are expanding your business from the city to a rural municipality. Your customers, who used to be composed of professionals, are now a combination of farmers and fishermen. Give segmentation variables which will be applicable:
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B. You are expanding your business from the city to a rural municipality. Your customers, who used to be composed of professionals, are now a combination of farmers and fishermen. Give segmentation variables which will be applicable:
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Answer:
Segmentation variables that could be applicable to your new customer base would include geographic location (i.e. rural municipality versus city), profession (i.e. farmers and fishermen), age, income level, interests, and lifestyle. You may also want to consider their access to technology, as this could affect their purchasing behavior. Additionally, you could consider segmenting your customers by their preferences for certain products or services. Finally, you could also look into segmenting them by the types of channels they use to interact with your business (e.g. online, in-person, etc.).
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