b.1.what are the customer's preferencess of oroduccts
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b.1.what are the customer's preferencess of oroduccts
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︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎
︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎
︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎
➜Consumer preferences are subjective individual tastes, likes and dislikes, and predispositions. When you're building or marketing a product to your target consumers, you need to consider their personal preferences to get the best possible results.
➜Convenience plays a key role in buyer behaviour, but it may influence some more than others. For example, when choosing one e-commerce site over another, consumers may rely on which is more convenient for them – fast delivery, for example, is much more convenient than slow delivery.
➜These are exactly what they sound like – preferences related to the senses. These are especially important in industries like food and beverage, where taste and smell will overwhelming influence buyer decisions, but sensory information like look and feel should be considered in everything from packaging designs to ad campaigns.
➜There’s a lot of fulfilment in expending effort – but there’s a limit. While some prefer to pour effort into a project, like building something from scratch, others have a preference for minimal effort, and keeping things as simple as possible.
︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎
[Simple ways to test consumer preferences]
︎ ︎ ︎
︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎
︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎︎ ︎ ︎︎ ︎ ︎
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