C. Enumerate the following. Supply the answers on the space provided.
What are the ideals of a memorable brand name
1.
2.
3.
4.
5.
Steps in developing a brand name?
1.
2.
3.
4.
5.
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C. Enumerate the following. Supply the answers on the space provided.
What are the ideals of a memorable brand name
1.
2.
3.
4.
5.
Steps in developing a brand name?
1.
2.
3.
4.
5.
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Answer:
1.Short and simple,Non-offensive or negative.
2.Easy to spell, pronounce and remember.
3.Pronounceable in only one way.
4.Indicative of the benefits of the product or service.
5.Easy to adapt to packaging and labelling requirements or to any form of advertising.
Non-offensive or negative.
1.Stand out from the crowd with a memorable brand name. ...
2.Research brand names in use. ...
3.Identify three to five product or service characteristics. ...
4.Identify three to five organizational characteristics. ...
5.Test possible brand names