Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, Prescriptive Analytics
1. The CEO wants to understand the impact of an advertising campaign by comparing the current sales from
last year.
2. In a meeting, there was a review of business performance to find problems or areas of opportunity.
3. The manager wants to see the number and types of complaints resolve for the first quarter.
4. The sales agent sent a report classifying the customers into different segments.
5. A team of market researchers estimates the total revenue that will be generated thru the marketing
campaign executed by the company.
6. In the third quarter, the manager created a chart showing the possible movements of prices of their products
on the 4th quarter.
7. Sales manager created a technique that computes the demand for next year.
8. The company is developing a tool that helps to determine the best pricing to maximize revenue.
9. The broker uses software to define the optimal mix of investments in a stock portfolio.
10. The manager wants to know the amount to be deducted to the advertising expenses in order to increase
profit.
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Answer:
1.des. Ana.2?3.?4.? 4.?5.?6.?7.?8.?9.?10.