Essay
WHat are the important developments of traditional media and new media?
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Essay
WHat are the important developments of traditional media and new media?
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Answer:
The decline of traditional media
(and outbound marketing) in 2020
Within the last few years, new terms have been coined to discuss traditional marketing methods and modern ones. These terms are outbound marketing, which typically lines up with traditional advertising, and inbound marketing, which aligns with new media.
The “outbound” in outbound marketing refers to the fact that these marketing methods rely on messages being sent out to consumers. On the other hand, the “inbound” in inbound marketing refers to marketing where consumers are seeking out the company, or coming into their marketing channels willingly.
Over the last few years, outbound marketing methods like those you have relied on have declined in popularity among consumers. Now that potential customers can use new channels like the Internet, websites, and social media to research and discuss companies, they can choose to draw their own conclusions on where to take their business—and ignore advertising that suggests otherwise.
That’s one reason why new media has pulled ahead in the debate between traditional media vs. new media.
Consumers have also become less receptive to traditional media now that they are able to tune it out. Commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner ads can be blocked. This means that marketing methods are often ignored or even seen as ineffective.