Explain the principles of design and layout applied in Canva
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Explain the principles of design and layout applied in Canva
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Design elements and principles
I’m sure we’re all aware of what lines are, but just to be sure, lines can be defined as any linear marks. So, when you think about it, lines make up just about everything. Even these words and letters you’re reading now are made up of thousands of curved, angled and straight lines.
Scale is a large part of design, sometimes literally. In a very basic definition, scale is the deliberate sizing of individual elements.
Colour is paramount. Colour creates specific moods, atmospheres, channels emotions and each shade has certain specific connotations associated with it. In short, colour can make or break your design.
As species, human beings are scientifically proven to be drawn to symmetry. We find symmetrical faces, patterns and designs generally more attractive, effective and beautiful.
Symmetry is used a lot in logos in order to create a harmonious and balanced design. Some examples of large brands with symmetrical logos are Target, McDonald’s, Chanel, Starbucks, etc.
Also occasionally known as ‘opacity’, transparency refers to how ‘see-through’ an element is. The lower your opacity, the lighter and less noticeable your element is, and the higher it is, the more solid the element is.
And so on...
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