Give two (3) importance of packaging in marketing a product.
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Give two (3) importance of packaging in marketing a product.
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Answer:
1. Packaging makes the product attractive and acts as an important tool of sales promotion.
2.Attractive packages allure the customers to buy the product.
3. Packaging performs the basic function of holding the product, protection, handling, storage, convenience in usage.
Answer:
1. Protection
2. Attractiveness
3. Safety
Explanation:
1. The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors. This is the most important purpose of packaging.
2. Packaging counts an important part of the product brand and marketing. A unique packaging can increase the product attractiveness and thus affect to the willingness to buy the product. Packaging is as important as the product itself. Its purpose is to stand out from the shelf or website, enhance sales, provide relevant information on the product and augment interest.
3. Above all, packaging has an important role in keeping its contents and consumers safe. Packaging should contain important information of the product and its safety.