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Answer:
1 Traditional media include radio, broadcast television, cable and satellite, print, and billboards. These are the forms of advertising that have been around for years, and many have had success with traditional media campaigns.
2 The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, videos, pictures, and other user-generated media. Terry Flew (2002) stated that as new technologies develop the world becomes more globalized.
3 The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, etc. is also allowing media content to flow across various platforms, widening access to information and creating a participatory culture where citizens not only consume information, but actively participate in its .
4 Media has given political parties the tools to reach large numbers of people and can inform them on key issues ranging from policies to elections. In theory, media should be seen as an enabler for democracy, having better-educated voters would lead to a more legitimate government.
Explanation:
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