II. Answer the following questions briefly. (2 points each) 1. What is a buying process? 2. What is selling process 3. What are need 4. What are wants? 5. Give three (3) examples of wants.
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II. Answer the following questions briefly. (2 points each) 1. What is a buying process? 2. What is selling process 3. What are need 4. What are wants? 5. Give three (3) examples of wants.
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Answer:
1. A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.
2. A selling process (or sales process) is the series of steps your sales team goes through to make a sale. It starts with lead generation and includes qualification, contact, objection handling, and more
3. A need is something that is necessary for an organism to live a healthy life. Needs are distinguished from wants. ... Needs can be objective and physical, such as the need for food, or psychical and subjective, such as the need for self-esteem.
4. A want is something unnecessary but desired or items which increase the quality of living.
5. Examples of wants include a car stereo, CD's, car, and designer clothes.