In conducting a survey, why do you think a researcher has to use a sample rather than a
population?
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In conducting a survey, why do you think a researcher has to use a sample rather than a
population?
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Answer:
Sampling saves money by allowing researchers to gather the same answers from a sample that they would receive from the population. Non-random sampling is significantly cheaper than random sampling, because it lowers the cost associated with finding people and collecting data from them.