Matching Type: Match column A with column B. Write ONLY THE LETTER of the correct answer on the space provided.
1. It uses either pleasant or hideous sounds to either lure
or drive people away from something.
2. You are attracted to use a product or join an activity
because everyone is doing it.
3. It scares or frightens consumers so that they will either
patronize or avoid the product or service.
4. You are encouraged to use a product because it is what
folks at home are using.
5. It uses unfamiliar or highly technical terms to impress,
confuse or deceive consumers or audience.
6. You are convinced to use a product because it is endorsed
or confirmed by a well-known personality.
7. You give in because you are overwhelmed by vague, sweeping
statements that usually come in slogans or simple catch phrases.
8. It is a device that persuades you to avail the product or service
because of the negative image it creates against another product
or services.
A. Bandwagon
B. Plain Folks
C. Testimonial
D. Name calling
E. Glittering Generality
F. Technical Jargon
G. Appeal to Fear
H. Powerful Words
Share
Answer:
1.e
2.a
3.h
4.c
5.g
6.b
7.f
8.d