In the vaccination program of the government against covid, there are different groups of people with diferent perceptions about the vaccine and its effects. Some are receptive to it while others are apprehensive because of misinformation and inherent biases because of culture and other factors From among the categories of adopters, where do you belong? Why? Explain the role of gate-keepers in how the information and the program diffuse to your family/or your inner circle as a case of difusion of innovation?
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Answer:
The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers proposes that five main elements influence the spread of a new idea: the innovation itself, adopters, communication channels, time, and a social system.