PLEASE TELL ME THE MEANING OF THESE PROPAGANDA'S
Glittering Generalities
Transfer
Testimonial
Card Stacking
Plain Folks
Name Calling
Bandwagon
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PLEASE TELL ME THE MEANING OF THESE PROPAGANDA'S
Glittering Generalities
Transfer
Testimonial
Card Stacking
Plain Folks
Name Calling
Bandwagon
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Answer:
1. name calling
- involves using derogatory phrases to create a negative opinion about someone or some other brand. may also speak negatively about an idea. for instance, a company that sells plant-based products may talk about how inhumane it is to kill animals.
2. glittering generalities
- makes use of fancy words that elicit a positive response or feeling from you. In turn, this feeling is what makes you want to buy the product, try the service or become affiliated with brand. use positive connotations without proof ; often slogans or catchphrase.
3. card stacking
- most popularly used, involves te deliberate omission of certain facts to fool the target audience. use to downplay unsavory details about their products and services.
4. bandwagon
- all about persuading the target audience to take action. it's about creating an urge amongst people to become a part of the "in crowd". to enforce such feeling, advertisers typically use phrases like, "join the crowd" or "trending now" for their products and services.
5. plain folks
- ultimate goal here is to demonstrate how the product is meant for everybody and will provide value to everyone. use ordinary folks to promote their products and services.
6. testimonial
- popular advertising technique that uses renowned or celebrity figures to endorse products and services. uses the statement of someone to promote.
7. transfer
- to project certain qualities ( can neither be positive or negative ) of a person, ideology or object to other things and people.
notes ko po 'to last year hehe
Answer:
1.) A glittering generality (also called glowing generality) is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
2.)Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
3.)an attempt to persuade the reader by using a famous person to endorse a product or idea
4.) Explanatard-Stacking is so widespread that we may not always be aware of its presence in a commercial. Basically, Card-Stacking means stacking the cards in favor of the product; advertisers stress is positive qualities and ignore negative
5.)"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener's concerns.
6.) Name-calling is a cognitive bias and a technique to promote propaganda. Propagandists use the name-calling technique to invoke fear in those exposed to the propaganda, resulting in the formation of a negative opinion about a person, group, or set of beliefs or ideas.
7.)Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular. The popularity of a product is important to many people.