Read the following situations and identify what type of brand benefit is illustrated.
1. John has never switched to android smartphones because he loves
the feeling of being cool projected by the Apple iPhone.
2. Mrs. Gomez always buy groceries labeled with "5% of the sales will
be donated to a charitable foundation".
3. Absolute offers a thirst-quenching bottled water.
4. Personal Collection offers a multi-purpose surface cleaner.
5. Huawei P30 Pro is an android smartphone with a DSLR-quality
camera,
6. For ladies, carrying an Hermes bag gives a sophisticated selfimage.
7. Hygienix has hand sanitizers for those who do not like the strong
smell of rubbing alcohol.
8. For men, driving a limited edition sports car gives a "cool"
impression.
9. Nina always buy cosmetics from a brand that claims cruelty-free
products.
10. EPSON L3110 is an ink tank printer that can print, photocopy
and scan all in one.
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Answer:
1.functional benefits