what could be the possible risk/s in database marketing?
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what could be the possible risk/s in database marketing?
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A N S W E R:)
The main challenges of database marketing
•Disparate data. Companies use a lot of sources
to collect data.
•Lack of quality data. Data needs to be up to date to be relevant and usable.
•Resources. Not every marketer is a skilled creative and not every creative is a marketing data expert
•Cost.