Substitute Products: Low prasure
-When it comes to this market, there are not many substitutes that offer convenience and low pricing.
- The customer has the choice of going to many specialty stores to get the desired products but are not going to find Wal-Mart's low pricing
Online shopping proves another alternative because it is so different and the customer can gain price advantages because the company does not necessarily have to have a brick and mortar store, passing the savings onto the consumer.
Complementors: Low pressure
-One complementor that exists for Wal-Mart is Sam's Wholesale Cluhs. Although the same company owns this, it complements Wal-Mart by offering the same products in wholesale for making the company more profitable.
- Suppliers of goods need to have innovative products to attrad customers
- For the most part, complementors do not affect Wal-Mart's business model.
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