target audience of coca cola
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Coca-Cola is a huge company which has implemented millions of marketing tactics and researched all the market to find out its specific target ...
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•Coca-Cola targets mostly people who are 12 years old or older. According to Coca-Cola, the company is reducing the amount of advertising that targets children who are younger than 12.
•So, the core target audience of Coca Cola is youngster or youth. Their targeVng is not based on gender but the results show that both genders like this product and use it (almost 50/50). Finally, Coca Cola consider each customer as a target and a potenVal consumer.
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