Tell me your idea about the concept of "Customer Value"
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Tell me your idea about the concept of "Customer Value"
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Answer:
the perception of what a product or service is worth to a customer versus the possible alternatives.
Explanation:
Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives. Worth means whether the customer feels s/he got benefits and services over what s/he paid. In a simplistic equation form, customer value is benefits – cost (CV = B – C).