what do you think are the advantages and disadvantages of segmenting audience or customers into group?
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what do you think are the advantages and disadvantages of segmenting audience or customers into group?
what do you think are the advantages and disadvantages of segmenting audience or customers into group?
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Answer:
Demographic Segmentation
Demographic segmentation focuses on classifying groups of people based primarily upon physical or situational factors such as age, gender, income, ethnicity, geography, educational level, etc.
Pros:
Demographic variables are typically easier to collect and measure versus those of other segmentation techniques.
Targeting is typically more straightforward when using demographics as a metric — e.g., you can target a consumer group such as college-educated millennials, or men between the ages of 35 and 45.
Consumer profiles are easy to understand across the board, which lends itself to an easier strategy development process in terms of internal collaboration between departments (e.g., sales, customer service, management, etc.).
Cons:
Similar demographics do not always imply similar needs, values or motivations within a particular demographic group.
The effectiveness of your marketing message may be hampered by a "one-size-fits-all" approach to the consumers within a given demographic segment.
Skewed or problematic demographic data within a given region can produce unreliable assumptions, potentially reducing the accuracy of your marketing message and methods.
Explanation:
Based of my experience of grade 8
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