what is a persuasive blog?how should it be written?
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what is a persuasive blog?how should it be written?
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Answer:
For a blog post to be truly effective, it must be persuasive. This is especially true when you're marketing a product, brand, or business online. You must persuade the reader that your idea, opinion, or business offering is superior to that of your competitors.
Explanation:
Answer:
Pick a topic you’re passionate about. You’ll do your best persuading when it’s something you truly believe in. If you have the option to pick a topic, choose one that appeals to your own sensibilities. There will be research to do regardless, but already having a strong opinion about your subject will make its defense a bit easier.
Know your audience. If you want to convince readers to believe and agree with you, know who you’re talking to first. For example, if you’re writing a persuasive letter about why standardized testing should be removed from school systems, your audience will likely be parents: Keep that in mind when writing to your targeted demographic.
Hook the reader’s attention. A persuasive writer should present their opinion with a declarative statement that clearly expresses their point of view. Starting with a fact, research findings, or any other evidence that explicitly states information supportive of your thesis will immediately clue the reader in to what the essay will be about, what your position is, and if they’re interested enough to read on to see if they’ll be on your side.
Research both sides. In order to convince the reader to agree with you, you also have to know what you’re trying to get them to disagree with. Your audience may be completely stuck in their ways, so knowing both sides of your argument—and how to effectively counter the opposition—will assuage any followup questions a reader may have that can cast doubt on your position.
Be empathetic. An effective persuasion technique is the use of empathy. A reader is more inclined to believe you if they feel like you can relate to and understand their experiences. Emotional appeal is important for persuasive writing, as it targets the audience’s sensitivities, while also providing a logical explanation for why their beliefs should change.
Ask rhetorical questions. Presenting questions that the reader will be forced to answer for themselves later on is another good persuasive strategy, especially when the information provided to help make that decision is supportive of your point of view.
Emphasize your point. The use of exaggeration in order to express urgency, exclusivity, or just to make a point is another useful persuasive technique. Hyperbolic statements aren’t meant to be taken literally, but are used instead to convey an impactful image. For example, if you’re attempting to persuade a reader not to go to a restaurant, you might say their bad service “nearly starved you to death.” Although likely untrue, it still creates a vivid picture. In marketing, another example is Disney’s slogan: “The happiest place on Earth.” It’s a subjective statement that makes use of hyperbole to immediately create a desirable feeling for its audience—children and their parents. Find out more about hyperbole in our guide here.
Repeat yourself. Strategic repetition can be an effective way to gradually remind the reader of your message. Finding different ways to make the same point by use of rephrasing, true stories, metaphors, or other literary devices all serve to reinforce your point without bogging down the reader with repetitiveness.