what is marketing strategy and there elements?
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what is marketing strategy and there elements?
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Explanation:
Marketing strategy both influences and is influenced by overall organizational strategies. It has a primary customer focus in selecting who should be customers and then guiding what and how to sell to them.
Elements:
Business goals.
Marketing goals.
Target audiences.
Messaging.
Strategy.
Tactics.
Budget.
Timing.
Marketing strategy both influences and is influenced by overall organizational strategies. It has a primary customer focus in selecting who should be customers and then guiding what and how to sell to them.
Segmentation. Your existing and potential customers fall into particular groups or segments, characterised by their 'needs'. ...
Targeting and positioning. You should aim to sell to the market segments that will be most profitable for your business. ...
Promotional tactics. ...
Monitoring and evaluation. ...
Marketing plan.