I have run into references about "affinity programs" and I don't know what that means? I see many references to insurance agents, but it doesn't seem to be jargon for just that industry. I'm stumped.
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What is the definition of an AFFINITY PROGRAM?
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Loyalty (Affinity) program
Marketing program designed to enhance brand loyalty by cultivating an ongoing relationship between a marketer and his customer. Successful loyalty programs encourage the consumer to buy frequently, to increase the amount spent each time, and to concentrate all or most of their related purchases on that brand. Most loyalty programs offer perks for membership in a club or program and reward purchases - behavior that is potentially of benefit to the firm.
In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program.
Definition Of Affinity
sorry for interrupt, affinity program is a sponsoring program that build an emotional attachment to the firm.