what role should marketing research play in helping a frim to implement the marketing concept?
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what role should marketing research play in helping a frim to implement the marketing concept?
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Answer:
Market research allows companies to be informed on what aspects of products need to be improved and consumers overall likes and dislikes, therefore aiding in implementing the marketing concept.
Explanation:
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Answer:
Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.